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RS Retail Competitor Pro 1
04/16/08 - Determine a strategy to make customers opt for your business of the competitors.
RS Retail Competitor Pro can be used by retailers to gauge what strategy is required to make customers prefer their retail outlet to their competitors. By studying 8 human factors like: Proximity of the retail outlet; Behavior of sales personnel towards customers; Assistance rendered to customers by Retailer's Staff; Extra attractive features of the Retailer's outlet; Awareness among the customers about the retailer; Remote service to customers' doorsteps; Extra features like eatery, game arcade, beauty saloon, etc. to make shopping more enjoyable; Identifying customers' favorite brands.
S.Raghavan and S.Seetharaman
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